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Lead Generation Marketing Automation Pardot

Optimize Your Pardot Landing Page For Conversions

Lead generation is the foundation for business growth, especially for businesses dealing with specific customers. The ultimate goal of any lead generation strategy is to find quality leads. How? By collecting their information and funneling them into your database to track, segment, nurture and qualify them. One of the best and most successful paid advertising […]

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Marketing Automation Pardot

How to Get the Most Out of Pardot Page Actions

Could You Use Page Actions More Often?   Page Actions can often be one of the features that Pardot users forget about. Page actions allow your marketing team to track specific, usually important, website pages separately from Pardot’s standard web page tracking. All visitors are cookied through the Pardot tracking code that should be embedded […]

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Marketing Automation Pardot

All About Pardot’s Engagement Studio

It’s time to talk about the bread and butter of Pardot – engagement studio! Engagement studio is Pardot’s visual workflow builder that allows users to automate a sequence of actions, like emails, based on evaluating criteria. This is usually established by a prospects behavior and/or data your team has collected on them. Individual workflows in […]

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Marketing Automation Pardot

4 Benefits of Using Pardot’s Email Preference Page

Can you benefit from using Pardot’s Email Preference Page?   By default, Pardot provides each org a standard email preference page. Many Pardot users don’t know this exists or the fact that they can customize it. An email preference center page uses Pardot lists that prospects can opt-in or unsubscribe from. This allows prospects to […]

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Marketing Automation Pardot

3 Different Ways to Segment Data in Pardot

One of the biggest reasons we see users purchase Pardot is because of its native connection to the Salesforce CRM. However, we often cringe when we see Pardot users continuing to manually create lists by exporting and importing into Pardot. There are a number of segmentation features available in Pardot that can help automate processes […]