Lead Generation Marketing Automation Pardot

Optimize Your Pardot Landing Page For Conversions

Lead generation is the foundation for business growth, especially for businesses dealing with specific customers. The ultimate goal of any lead generation strategy is to find quality leads. How? By collecting their information and funneling them into your database to track, segment, nurture and qualify them. One of the best and most successful paid advertising […]

Lead Generation

Acquiring New Clients Amongst Worn Out Lead-Gen Models

How Tech firms can acquire new clients by building top-funnel engagement Every Head of Sales I have met in the Tech industry has tried some kind of lead-generation effort in the past. They have either tried doing this internally or through an agency. Most spend a lot of time and money on this effort, but […]