Categories
Non-Profit

Why Do Non-Profits Need A Multi-talented Marketer?

The influx of information across the internet has changed the way we do business. For non-profits, it is important to hire someone capable of marrying digital marketing and development. Let’s take a closer look at how and why a multi-talented marketer like this is so crucial to a non-profit.   The Marketing Breakdown Marketing is […]

Categories
Staffing & Recruiting

How to Build a B2B Digital Marketing Dream Team?

Nowadays the decision making process of corporate buyers in the information technology and computer software industry is more or less the same as the journey of B2C shoppers. They proactively do a lot of online research on the product and service rather than passively waiting for you to reach out and sell it. To win […]

Categories
Lead Generation

Acquiring New Clients Amongst Worn Out Lead-Gen Models

How Tech firms can acquire new clients by building top-funnel engagement Every Head of Sales I have met in the Tech industry has tried some kind of lead-generation effort in the past. They have either tried doing this internally or through an agency. Most spend a lot of time and money on this effort, but […]

Categories
Small Business

Growth-Hacking?

Like Computer Hacking? No. Babies grow up so fast, don’t they? Well, at least that’s what my mom says about me. But that’s what babies do, they grow, and grow, and grow, until they’re sitting behind a desk, writing blogs on Growth-Hacking. You can’t hack a child’s growth. I mean, you can give it vitamins […]

Categories
Small Business

Knowing Who to Target

Whether you’re in the world of business-to-business, e-commerce, or nonprofit, you need to have to have a group of people in mind to market your product or service to. This is pretty much common sense across all industries, so I won’t get into the specifics of defining your market’s demographics, psychographics, or whatever you use […]

Categories
Non-Profit

How to Find the Next Big Donors for Your Nonprofit

To quote the famous philosopher Gollum, “we wants it, we needs it, must have the precious [donation]”. Okay, maybe that’s not fully accurate but the point still stands. As a nonprofit, one of your many tasks is to gather donations from people and organizations who see value in your cause. These donations are the lifeblood […]

Categories
Small Business

How to Compete and Grow in a World Ruled

My dad always told me growing up that the phrase “I can’t” shouldn’t be in your vocabulary, and that anything and everything you put your mind to can be accomplished. Well, today I’m passing what my dad told me onto you;it’s time to take that phrase out of your vocabulary (in regard to your business […]

Categories
ABM

5 Critical Steps to Increase Pipeline Velocity

Remember in college (wait, should I stop there?) how messy you were? How after cleaning your room at the end of the school year you would find lost memories from September? Or how, for lack of a better term, disgusting your kitchen was, and how nice it looked when you cleaned it before moving out? […]

Categories
ABM

9 Steps to Successful ABM Implementation

So, you want to be an account-based marketing master, huh? Well, slow down a second, partner, there are a few things you should consider before running head first into an account-based approach for your business. I’ve prepared a list of 9 (that’s right, 9) steps you can take to get off the runway and fly […]

Categories
Small Business

Are You Ready for an Agency?

So, you’re ready to call up a marketing agency to help your business succeed in whatever its trying to succeed in (professional cheese sculptors, I’m looking at you). You understand that while in-house marketing has its perks, nothing satisfies a hungry company tummy like well-rounded, highly-specialized, experienced individuals that agencies have to offer. I mean, […]