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Marketing Communication Amid COVID-19 Fears

Since Mid-February 2020, global concerns about COVID 19 and its impact on the health and economy of various countries started shooting up. Sovereign GDP projections took a nasty tumble and lockdowns came up, markets around the world nosedived. Projecting 30 plus percentage drop in revenues, organisations quickly cut costs and Capex. Recruitment took a backseat. […]

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Lead Generation Marketing Automation Pardot

Optimize Your Pardot Landing Page For Conversions

Lead generation is the foundation for business growth, especially for businesses dealing with specific customers. The ultimate goal of any lead generation strategy is to find quality leads. How? By collecting their information and funneling them into your database to track, segment, nurture and qualify them. One of the best and most successful paid advertising […]

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Marketing Automation Pardot

How to Get the Most Out of Pardot Page Actions

Could You Use Page Actions More Often?   Page Actions can often be one of the features that Pardot users forget about. Page actions allow your marketing team to track specific, usually important, website pages separately from Pardot’s standard web page tracking. All visitors are cookied through the Pardot tracking code that should be embedded […]

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Marketing Automation Pardot

All About Pardot’s Engagement Studio

It’s time to talk about the bread and butter of Pardot – engagement studio! Engagement studio is Pardot’s visual workflow builder that allows users to automate a sequence of actions, like emails, based on evaluating criteria. This is usually established by a prospects behavior and/or data your team has collected on them. Individual workflows in […]

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Marketing Automation Pardot

4 Benefits of Using Pardot’s Email Preference Page

Can you benefit from using Pardot’s Email Preference Page?   By default, Pardot provides each org a standard email preference page. Many Pardot users don’t know this exists or the fact that they can customize it. An email preference center page uses Pardot lists that prospects can opt-in or unsubscribe from. This allows prospects to […]

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Marketing Automation Pardot

3 Different Ways to Segment Data in Pardot

One of the biggest reasons we see users purchase Pardot is because of its native connection to the Salesforce CRM. However, we often cringe when we see Pardot users continuing to manually create lists by exporting and importing into Pardot. There are a number of segmentation features available in Pardot that can help automate processes […]

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Press Release

Woman of the Year 2019 by Enterprising Women Magazine

Raleigh, NC January 21, 2019 – Ms. Shirley Vincent, President and CEO of Netrocon Digital has been announced as the winner of the prestigious Enterprising Women of the Year Award®. The Enterprising Women of the Year Awards is widely considered one of the most prestigious recognition programs for women business owners. To win, nominees must […]

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Staffing & Recruiting

Our Best Practices for Recruiting Top Talent

Having the best practices for recruiting top talent for your team is critical for every company. With Baby Boomers retiring, Millennial’s freelancing and Generation Z just starting to enter the workforce, recruiting top talent with specific expertise has never been more competitive. On top of everything, recruitment is undergoing a lot of change thanks to […]

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Marketing Automation Small Business

When To Call an Agency For Marketing Automation Support

This all sounds great. You’ve finalized your decision on the marketing automation system that will work best for you and you’ve got it implemented and working, but you know there is more work to be done. You are ready to get started on the path to ROI domination with your system, but you are going […]

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Marketing Automation

In Marketing (Automation), It’s All About ROI

You’ve been working with your marketing automation platform for a while, and now that your contract is coming up for renewal, your boss wants to justify the expense and to see the ROI of the platform. Cue the dream sequence. You fondly think back to that time before you had a marketing automation platform in […]